Taking a look at the function of technology and social media in the transformation of mass media.
Leading many of the future trends in entertainment industry material, the convergence of media is becoming a common event for media outlets who are attempting to stay up to date with the digital world. It is common to find television stations . providing streaming services on the internet, while newspaper outlets are looking towards creating podcasts. The activist investor of Sky, for instance, would recognise that this convergence of media structures has been both intriguing and exceptionally influential within the media industry. Likewise, the company with a stake in Dish TV would agree that by offering a more comprehensive variety of media formats, interactions are now becoming a lot more concentrated on appealing audiences and building platforms. It is coming to be more crucial for content creators and journalists to be able to maneuver a series of different platforms and media environments. The result of this is a continuously shifting landscape of information which is widely distributed but is also extremely reliant on views, algorithms and audience engagement in order to stay relevant.
Among current trends in the entertainment industry, the migration of media from conventional platforms, which have been used for years, to digital platforms marks one of the most significant shifts in mass media communications. These days it is becoming progressively common for individuals to take in news, entertainment and televised content through websites, apps and streaming services as opposed to print, radio and broadcasted tv. The quick growth of this on-demand culture, has been catalysed by a variety of platforms that have been enabling users to have complete control over what they take in and when. For media organisations, such as the owners of Chunghwa TV, this has caused pressures to compete with new formats and constantly produce material that can keep audiences interested.
In the age of digitalisation, there are a number of major changes that have transformed the way mass media is developed, distributed and taken in. More precisely, following the conventions and characteristics of mass media, social media platforms have grown to become the main source of news for many. The appeal of these channels depends on their ease of ease of access and proximity. With the global nature of social networking sites, it is the case that breaking news stories can reach millions of users, worldwide, in a matter of minutes. In addition, by looking at what are the current trends in media, it is becoming more common to see citizen journalism on the rise. With smartphones and the popularity and benefit of social networking sites, many individuals have taken an interest in not only sharing news coverage, but also for evaluating and opening up conversations about world occasions. This approach of media coverage is allowing common individuals to record and share narratives in real time.